Centaur and Hartland team up for first-ever Like-Live event, delivering commercials from an advertiser site into multiple TV stations in less than 5 minutes over standard internet
ALEXANDRIA, VA and OKLAHOMA CITY, OK, April 16, 2007– Centaur Storage, Inc., the leading provider of digital content distribution for local broadcast markets, and Hartland Productions, the leading provider of video production services in Oklahoma City, today reported a first-ever Like-Live event in which commercials taped at the David Stanley auto dealership were rapidly delivered to three local TV stations using standard internet connections. Centaur’s solution accelerated internet transmission for high-speed simultaneous delivery to all the stations, enabling concurrent broadcasts that were “Like Live” on multiple networks. By utilizing a low-cost internet connection at the event site for multi-station delivery, Centaur presents an attractive alternative to expensive satellite and fiber services, and point-to-point microwave links. In an age when traditional commercials are receiving less viewer attention, Centaur Like-Live reenergizes the 30-second spot making it more compelling for the TV audience.
“With Centaur Like-Live, we’re engaging TV viewers more effectively than ever before, as evidenced by the strong customer response to our recent sales event,” said Rhonda Schwarz of the David Stanley auto dealership. “Like-Live brings the 30-second spot to life, enabling spontaneity and comments on real time local events.”
Centaur Like-Live enables flexible broadcast from virtually anywhere. Our exclusive transfer protocol and world-class data center accelerate internet transmission. When a sender starts uploading to Centaur’s servers, automated simultaneous downloads begin at multiple stations concurrent with the upload. In the David Stanley event, spots were received at all stations within 3-5 minutes, gated by the internet upload speed at the event site. Easy to setup and use, Centaur software installs in 5 minutes, uploads initiate with a simple drag-n-drop, and metadata is included for quick transfer to air. Centaur also provides automated station notification, tracking, and receipt verification.
“Centaur is delighted to be partnering with Hartland to bring the Like-Live service to market,” said Laura Adams, Centaur VP of Sales and Marketing. “Hartland is a highly innovative production company, and was excellent to work with during the David Stanley event. Their team brings vision to this exciting new opportunity, and is well-equipped for on location production for Like-Live venues.”
“Hartland is very happy to be working with Centaur, the creator of Like-Live technology,” said Jerry Hart, CEO of Hartland Productions. “Centaur stayed with us through the entire weekend to ensure the Like-Live event went smoothly. We were pleased with the ease and speed of delivering spots using the Centaur system, and also their tracking interface for viewing in-progress transfers and receipt at each station.”
Centaur Like-Live is available now, and will be demonstrated at the National Association of Broadcasters Convention (NAB) in Las Vegas, April 16-19, 2007; Centaur Booth SU11028. For service in Oklahoma and surrounding states, please call Hartland Productions at 405.841.3348. For other areas, please contact Centaur at 703.992.7353.
About Centaur(www.centaurstorage.com) Centaur raises the bar in high-speed Internet-based digital media distribution, bringing the film and television industry ultrafast digital video delivery at an affordable price. Centaur’s exclusive transfer protocol and world-class data center offer unique advantages in speed, reliability, and security for transfers nationwide, and the service is highly cost-effective even for local and regional markets. Centaur software installs in 5 minutes, and users simply drag-n-drop to deliver commercials, infomercials, syndicated programming, animation, and other digital media. Streamlined for the broadcast industry, Centaur includes automated download and metadata for automated ingest, as well as automated station notification, tracking, and receipt verification. Centaur is privately held, with headquarters in Alexandria, VA.
About Hartland(www.hartlandproductions.com) Information about Hartland Productions is available on their corporate website.
