|
Centaur Streamlines Operations at Raycom Media’s KOLD-TV with Digital Delivery of Local/Regional Ad Content
KOLD-TV deploys Centaur for digital delivery of local/regional spots, reaping benefits formerly reserved for national spot delivery
– Raycom Media’s KOLD-TV has deployed Centaur Spot Exchange™ to enable streamlined digital delivery of local and regional advertising content, gaining advantages that were previously only available for national spot delivery. The CBS affiliate, serving Southern Arizona, selected Centaur’s cost-effective internet delivery service to eliminate traditional tape shipments to the station and account executive downtime for tape pickups.
“Centaur’s service greatly improves station efficiency and is positively impacting our performance,” said Jim Arnold, Vice President and General Manager, KOLD-TV. “The solution enables our AEs and support personnel to focus on selling, rather than driving to pick up tapes. Operationally, internet-speed transfers are a real benefit, especially when it comes to time-sensitive deliveries for our key advertising accounts.”
Centaur Spot Exchange™ transfers advertising content and metadata, enabling stations to receive spots from local production houses, and/or for regional Hubs (centralized master control) to receive content for stations within their TV group. No new hardware is needed – users simply install Centaur’s desktop software and drag-n-drop to exchange spots by internet via Centaur’s state-of-the-art server network.
“Centaur’s drag-n-drop interface is easy to use, and a spot typically downloads to our station in about 60 seconds,” said Holly Romero, Commercial Producer, KOLD-TV. “It’s far more efficient than shipping around tapes, and avoids crisis situations that arose in the past when the wrong tape was sometimes delivered. We also use the service to send out KOLD spots, and there’s a great feature for uploading a spot one time and then instantaneously copying it to multiple stations. That’s a big time-saver, and sure beats making multiple dubs to tape. “
The Centaur service automatically alerts station personnel when new advertising content is available. To ensure efficient delivery, content download may begin while the upload is still in progress. Transfer automatically resumes following any internet outages, and proof-of-delivery is provided.
“We are very pleased with Centaur’s Spot Exchange service, which fits with Raycom’s move toward increasingly digital workflows” said Mr. Arnold. Centaur will demonstrate all of its digital media delivery services at the National Association of Broadcasters Convention (NAB) in Las Vegas, April 24-27, 2006; Centaur Booth C11635.
####
Centaur’s easy-to-use, cost-effective solutions have made it the leading provider of digital content delivery for local and regional broadcast markets. Customers select Centaur’s internet delivery services to enable efficient exchange of digital media with colleagues anywhere, in any format. Users simply install Centaur’s desktop software and drag-n-drop to exchange advertising content, news stories, programming episodes, clips, teasers, prepro, or any other digital media via Centaur’s state-of-the-art server network. Tailored for the broadcast industry, Centaur features auto-alerts for new content, proof-of-delivery, accelerated transfers via simultaneous upload/download, and metadata for automated ingest to air. Centaur is privately held, with headquarters in Alexandria, VA.
KOLD-TV is owned by Raycom Media, Inc. Further information about Raycom can be found at the corporate website, www.raycommedia.com. Further information about KOLD-TV can be found at www.kold.com.
|
